Do you know the value of organic marketing on Instagram? Do you hear people say you need to organically market yourself on social media platforms like Instagram and you freak out a little?
Maybe you’re not sure what strategy will get you more visible, or you’re nervous about putting yourself out there, or you don’t want to spend the time that building a platform on social media requires. Whatever your hesitations, I want to assure you that it’s so worth it to have a plan and to market your book or service on Instagram (and social media in general).
Let’s look closer at just a few benefits of organically marketing yourself on Instagram:
Instagram is a huge platform
There are about 1 billion active users on Instagram–that’s a ton of people! And all sorts of people with different interests go to Instagram to follow and connect with people who are like-minded. There’s a high likelihood your dream clients or readers are on Instagram. We just need to connect you with them!
Instagram (and most social media) is free!
If you know the strategies necessary to get you in front of the right people and convert them to clients or readers, you have access to a powerful, free tool. Yes, you could reach your audience without using paid ads!
People buy from people, right?
Instagram is your chance to show your potential readers or clients that you’re a human just like them. They can connect and relate with you on a more personal level. When it’s time to invest in a service or purchase a book, who are they going to think of first? You, if you’ve done your job of marketing yourself on social media!
You’re building awareness of your product or service.
People need to hear about something at least 7 times (it’s often even more) before they’re ready to purchase or invest. You might feel like you’re annoying by talking about what you have to offer all the time, but it’s necessary if you want to stand out and be remembered (and no one else is getting annoyed). Again, you want to be the first person that comes to mind when someone thinks of your offer or the genre of your books.
You can make connections with others in your field, which can open up amazing opportunities.
Maybe you connect with someone who features you as a guest on their podcast, interviews you for an article, asks you to be part of their course, or asks you to be a guest speaker at an event. Maybe someone wants to collaborate with you on a product, co-author a book with you, or include you in an anthology. Plus, if you’re an author who’s aiming for getting traditionally published, prospective agents and publishers are probably going to look you up on social media to see what kind of following you have. Don’t miss out on all these awesome opportunities!
Organic marketing on Instagram can take you far!
I hope by now you’re starting to see why consistently and intentionally marketing yourself on Instagram is so important! You have so much to gain from trying it out! If you start building momentum on Instagram now, you won’t be in the same place 3 months from now, wishing you had clients, readers, or even an engaged audience interested in what you have to say! You have an important message that only you can bring to the world, so make sure your future readers or clients can hear it!
How do you make this happen?
I love supporting authors and purpose-driven entrepreneurs in increasing their visibility and getting in front of their ideal readers or clients! I offer intensive strategy calls to help you iron out a plan and know what organic marketing techniques are going to work best for you.
Feel confident in your organic marketing and gain clarity on what strategy would work best for you.
Ready to take your organic marketing on Instagram to the next level and start reaching your ideal readers or clients?